equipment data associates

Direct Mailer
EDA provides a service that streamlines Uniform Commercial Code (UCC) data to simplify the hunt for new leads in multiple industries. To excite and intrique the sales team, the master viewer direct mail concept was created. 



The texture, a map of hidden equipment used as a metaphor for a lease about to expire, wraps around the entirety of the piece and the interior viewer provides an entertaining way to "find the leads" hiding in plain sight.