140 WEST FRANKLIN
Brochure
Brochure
140 West Franklin is an upscale condominium complex being developed in the heart of downtown Chapel Hill, NC. To help spread the word about the building, and to generate interest in available units, a roll-fold brochure was created.Featuring an open layout complete with diecut windows, UV spot-coated imagery and
a Soft Touch aqueous coating, this piece is as enticing and luxurious as the homes it showcases.
DESIGN CENTER OF THE CAROLINAS
Brochure
As part of a new branding initiative for Design Center of the Carolinas, a brochure was designed to capture the propertys unique and inspiring work surroundings. As the ''unofficial'' home for Charlotte's most creative and forward-thinking businesses, this piece was created to attract other like-minded entrepreneurs and business owners in the Charlotte community. Panoramic photography, an unexpected size, and a bold color palette reinforce that this four-building community is a place for creativity and inspiration.
ETHICON GYNECARE
Sales Aid- Interceed Absorbable Adhesion Barrier
Since adhesions are such a common medical problem, this educational sales aid was developed to illustrate how they form, the startling number of patients who develop them post-surgery, and how using Interceed can help prevent them. In an effort to make this potentially long, technical piece more appealing, I utilized a light, open color palette, easy-to-follow graphics, and lots of breathing room. The end result was a quick and easy sales piece for surgical gynecologists who don't have time for anything else.
T. MARZETTI COMPANY
Category Review Guide
Every year, T. Marzetti Company produces a Category Review Guide to report the success of each one of its product categories. Using custom and existing photography, as well as Marzetti's branded pattern to add a subtle background texture, the guide provides a comprehensive, cohesive, and easily digestible review of the year's achievements.
FELINE PINE
Cats Against Clay
In order to gain a competitive foothold for Feline Pine, a fictitious, grassroots movement called Cats Against Clay was created to raise awareness about the dangers of clay-based cat litters. The national campaign included a wide array of media tactics including a microsite, social media,direct mail, viral videos, trade, and outdoor. This New York Times ad generated so much intrigue amongst passionate cat lovers; it crashed the paper’s switchboard.
FELINE PINE
Body & Soul Full Page Ad
Our consumer research revealed that cat owners who purchased clay-based litter for their pets understood very littleabout its potentially harmful health implications. The fact is, when cats groom themselves, they are ingesting the unhealthy chemicals and silicates contained in their clay-based litter – this can often lead to digestive problems and even cancer. These ads raise awareness about the dangers of clay-based cat litter by simply showing an ordinary house cat grooming herself, while pointing out the damage she may be doing to herself in the process.
EQUIPMENT DATA ASSOCIATES, INC.
Trial Promotional Brochure
Equipment Data Associates, Inc. (EDA) is the premier national supplier of UCC based marketing services to the commercial equipment industry. Upon the launch of their newest product, Catapult, EDA requested a promotional piece that would educate users while also offering them a free trial. Bold and bright colors offset the rich black flood allowing an ordinary folder to pop as a sleek and standout promotional tool.