PROXI® is a line of home, personal and oral care that uses hydrogen peroxide as its effective cleaning agent. Being a new product to market, a visual language needed to be created to communicate its unique benefit and array of uses. 




The organic shape of the bottle offered a perfect canvas for a metaphorical design of the cleaning process while a bold, jewel-toned color palette distinguishes each product in the line. Similar color families categorize each item according to function and iconography visualizes the description of the intended area for use. The result: a naturally clean looking product line for a line of products that clean naturally. 


Creative Director: Michelle Brown
Strategic Director: Billie Spevak
Agency: Concentric Marketing
Client: Innovasource